A new Holiday treat is described as a creamy cinnamon ice cream with flavorful gingerbread pieces, festive red and green sprinkles and miniature marshmallows surrounded by vanilla icing.

“Building a gingerbread house and placing it as a holiday centerpiece is a yearly activity for many,” said Carl Breed, Blue Bell director of marketing. “And our ice cream has become a traditional dessert served in the homes of Blue Bell Ice Cream fans. That’s why Gingerbread House Ice Cream is a perfect addition to this line. The flavor is festive and definitely the best tasting gingerbread house I’ve ever eaten.”

Alongside Gingerbread House, this year Blue Bell is offering these Holiday Favorites; Christmas Cookies Ice Cream, Peppermint Ice Cream and Spiced Pumpkin Pecan Ice Cream.

Christmas Cookies, a combination of your favorite holiday cookies – chocolate chip, snickerdoodle and sugar – in a tasty sugar cookie ice cream with red candy cane-shaped sprinkles and a green icing swirl throughout, was re-released earlier this year for a special in July promotion due to its overwhelming popularity last year.

Spiced Pumpkin Pecan is a delightful spiced pumpkin ice cream combined with tasty sugar-coated pecans and a rich cinnamon-honey-praline sauce. This flavor made its debut in 2010.

Peppermint, a long-time favorite ice cream flavor during the holiday season, is a cool, refreshing peppermint ice cream sprinkled with peppermint candy pieces.

“We tried something new last year when we introduced our Holiday Favorites line of ice cream,” Breed added. “Traditionally, less ice cream is sold during the winter months, but our Holiday Favorites were an instant hit.”

Look for Gingerbread House Ice Cream along with the three returning Holiday Favorites neatly packaged in a half gallon container, each adorned with a red ribbon and bow, in your grocer’s freezer section in October. Blue Bell Holiday Favorites are only available for a limited time.